Hebba, a young entrepreneur who lives in Jammu and Kashmir’s Srinagar, is one of the emerging names in the Kashmir Valley bridal industry.
Hebba’s journey began on Instagram under her Makeup and Slay page, where she has received a lot of praise and has now turned it into her own bridal studio of the same name. She also maintains a similar page on Facebook.
She shares pictures of all the brides she designed and made the makeup for along with the products that were used to get the look. She also shares motivational quotes that sometimes call patriarchy into question on the social media pages.
“I’ve always been interested in make-up and bridal wear and practiced on my cousins in my youth. In my childhood I also drew and decorated faces. I always knew I wanted to do that. The concept of being a makeup artist did not exist in mainstream society and I was reluctant to pursue it for conservative reasons. But in recent years the industry has been taking shape with lots of young women and I’ve been inspired by them, ”Hebba told ANI.
Pursuing her dream, however, was not easy as Hebba was told that she was just wasting her time.
“A lot of people told me that I was wasting my time and that this was not a good field. Even now people say I shouldn’t be in this field and tell me that I have to study for public service. But I think my passion for makeup will always be inside me. I hope that other women who are passionate about areas that have no chance in Kashmir will come forward and realize that their dreams can come true, ”she said.
She added, “I have a big vision and want to become a blogger and build a successful YouTube channel. Right now I’m just starting out, but I hope my time is cherished. Women should show up with all their talents and not be afraid of what people will say. People will say what they have to say no matter what we do, so we should just pursue what makes us happy. ”
Hebba also said she was motivated to start her business after seeing that most of the wedding dresses were designed and sold by men.
“In the bridal industry, I’ve found that all clothing is designed and sold by only men. I thought women would find it more convenient to talk to another woman, especially for fittings and other measurements. Most of the stores were only dark in color so I designed a lot of bridal clothes in lighter colors like gold and cream, ”she told ANI.
Taiba Jan, a customer at Hebba’s studio, said Hebba is a great inspiration for girls in the valley.
“Women have been told since childhood that there are certain things we can and cannot do. I am glad Hebba took such a big step and followed their dreams. I hope that other young girls will see Hebba and be inspired by her success story, ”Jan told ANI.
The social media page started in 2017 and has since featured several brides styled by Hebba.
– with ANI inputs
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