Tribune News Service
Amritsar, January 22nd
The changed dynamics in the post-pandemic scenario has caused the wedding fashion industry to stand still and rewind, avoiding extravagance and adopting a responsible, minimalist approach. The first edition of Wedding Asia, a luxury lifestyle fashion show, opened at the Hyatt Regency. Based on the transformation after Covid-19, subtle tones and minimalism seem to determine the latest trend.
Weddings have become an intimate affair these days, and so too, wedding fashion has shifted to a more stylized look, but less to extravagance. It is now more about fabrics, with stylish cuts and details and without decorations.
From the fusion collection of well-known designer Nitin Bal Chauhan with monochrome and eccentric cuts and embroidery to several upcoming labels presenting soft, subtle hues for the wedding season, post-pandemic fashion seems to be about basics and comfort. Sonia Gohil, designer from Mumbai who exhibits her collection of stylized cocktails and wedding bouquets, says: “Weddings have become an intimate affair these days, and so wedding fashions have shifted towards more stylized looks, but less extravagant. Now it’s more about fabrics with stylish cuts and details and less about decorations. From overalls to lehengas with minimal embroidery, the current trend is simple yet stylish. “
Recycling and re-using old concepts for weddings has now become one thing. Akash and Ajay Bansal from Patiala swear this is the hottest trend this season. “We curated a 45 year old saree with kutki work (thread and bead work) to convert it into a lehenga. Similarly, we have revived old heirloom pieces with Kashmiri embroidery and other intricate handicrafts to transform them into new pieces like duppattas. Lots of people are asking for their heirlooms to be recycled and it’s inexpensive too, ”Akash says.
From a business perspective, exhibitions are still a better option for designer labels. “Since people are no longer on the move as much as they used to for wedding shopping, exhibitions work well because they can see all the important things about the wedding from a single source. Plus, there are several choices from a number of designer labels so that you can choose, ”says Sonia.
Hyatt Regency general manager Kamaljit Singh says that since the target audience for the coming months would be domestic, the lifestyle exhibit would provide a single point of contact for people planning events and weddings. “For a short time, the market for weddings and social events would be local. Such events offer multiple marketing options and are business friendly too. “