Marriage ceremony trade makes up for misplaced time

wedding couple

While 2020 may have been a washout for the wedding industry, there is a surge in marriages after the 2021 pandemic as more couples are in a rush to get into trouble.

Whether it is clothing, shoes or jewelry, media services, music, food, venue rentals, or travel, pretty much anything to do with brides, grooms, and taking vows is on the rise right now.

In fact, the marriage movement has just seen the country’s largest wedding and special occasion retailer, David’s Bridal, launch a new 24/7 YouTube channel that streams video of – you guessed it – married consumers around the clock. other video streams around the clock caters to people’s weddings.

“This new streaming channel is the latest addition to the suite of wedding planning tools and resources [we] Offer, ”said the Pennsylvania-based owner of over 300 bridal shops in the US, Canada, UK and Mexico in a press release, pointing to the content of the planning and the inspiration the new service offers.

David’s said the launch of his new video channel is the latest digital solution as part of a strategic effort to respond to the changing needs of the modern couple, adding that the channel meets couples everywhere on their wedding planning journey.

“We found that women are always looking for inspiration – even in the middle of the night – and wedding videos are their favorites,” said Kelly Cook, director of marketing and IT at David’s Bridal. “The videos are real couples, real photographers, real venues, real salespeople, real after-afters. We loved the amount of videos that were sent to us at the start. “

Downfall of the Zoom wedding

After an unprecedented year of lockdowns and restrictions that saw bars and restaurants shut down, the hospitality industry hit, and wholesale cancellations or indefinite postponement of events, it’s safe to say couples are dropping the videoconferencing version of the vows and ready are for reality.

“Monday is the new Saturday in Palm Beach,” Caroline Scarpinato, wedding and event planner in Palm Beach, Florida, told the Wall Street Journal. “With this limited availability, couples are ready to host their event on a Monday or Thursday.”

For some businesses, like jewelers, a challenging year of restriction and tight spending has given consumers more money and motivation to spend on big ticket items like engagement rings and wedding rings.

“In many cases, the limiting factors for travel have resulted in more disposable income,” Bloch & Co.’s Matt McCawley told Professional Jeweler about the impending sales boom. “Also the fact that the wedding day itself was delayed may have contributed to this desire to make the engagement ring special,” added McCawley.

In response to the East Coast’s famed Little White Chapel in Las Vegas, a handful of small wedding venues were created in New York City last year, including the newly opened Sweet Hearts Wedding Chapel in Brooklyn currently booking reservations for services starting at $ 650 through October.

“[Sweet Heart] Founder Julie Guinta wanted to offer her customers a simple, extremely affordable option. She’s hoping that SWEET HEARTS can be your high-touch alternative to getting stopped at the courthouse or flying to Vegas, ”reads the new venue’s website.

Of course, all of these activities depend on the ongoing downward trend in COVID cases and the upward trend in vaccination, but cities like Washington, DC are only about a week away from lifting long-standing bans on capacity limits and bans on activities like dancing.

“On May 21, most restrictions on public and commercial activities, including capacity restrictions, types of activities, and time restrictions, will be lifted,” announced DC Mayor Muriel Bowser this week, noting that major sporting events, concerts, Bars and nightclubs doing this would be at 50 percent capacity by June 11th.



About the study: A third of consumers who signed up for subscription services in the past year only went for the free trial. In the 2021 Subscription Commerce Conversion Index, PYMNTS surveyed 2,022 US consumers and analyzed more than 200 subscription commerce providers to identify the key characteristics that make subscription “curious” to sticky, long-term subscribers.