- Many couples have had to give up parts of their weddings because of the pandemic.
- But the rise of minimities and elopements allowed brides to experiment with their wedding dresses.
- Custom dresses and high fashion dresses are more popular than ever, according to an expert.
- You can find more stories on the Insider homepage.
Like most things in life, weddings have changed in the pandemic.
They were smaller, the guests had to keep their distance, and the brides had to cover their faces to protect those around them.
This doesn’t sound like the ideal circumstances for a party, but couples have managed to get it working, creating beautiful minimalism and socially distant weddings over the past year.
And according to Sharon Sever, the chief designer at Galia Lahav, the new forms of marriage actually had a positive effect on wedding fashions.
Some brides have been able to invest more in their wedding dresses
Sever has worked with Galia Lahav for almost 25 years so he has seen many developments in the wedding industry. He told Insider that, in his view, the pandemic increased the focus of brides on their wedding dresses.
“We started having smaller weddings and then backyard weddings got big and they got more and more lavish,” Sever told Insider.
Couples still wanted their smaller weddings to feel solemn and special, but they didn’t have to spend as much money on food or a venue.
According to Sever, many brides have decided to use the money left over in their budget to treat themselves to a more elaborate wedding dress.
Isa Andreeva in Galia Lahav’s “Indie” dress. Make-up by Helge Henry Branscheidt.
Tali Photography / Galia Lahav
Many Galia Lahav brides turned to custom dresses to create a look that was completely unique.
“We had a lot of custom inquiries,” Sever told Insider. “Everything should be unique and out of this world.”
Sever also believes that last year brides were willing to spend more on their wedding gowns because it was a way to remember the day for those who were unable to physically attend their weddings.
“The brides have finally realized that the picture you will have of that day is all about the dress,” he said. “It’s the main focus.”
Since the relatives of many couples could only see what their weddings looked like from photos or videos, it made sense for brides to make sure that their dresses – which often symbolize the whole day – stand out.
Others were willing to take more risks with their bridal look
In addition to investing more in their wedding dresses, Sever told Insider that many brides are willing to adopt styles that they may not have been open to before the pandemic.
For example, because travel was not an option, some brides turned to their dresses to add a sense of worldliness to their wedding days.
“There were a lot of exotic elements in the clothes,” said Sever. “There was color and more embroidery, which did very well.”
Taya Krav in Galia Lahav’s “Gale” dress. Hair by Liraz Agam and make-up by Noga Tamir.
Eyal Nevo / Galia Lahav
The pandemic was also reflected in the shape of wedding dress designs, according to Sever.
“Many brides ask for blush on their veils because they want to cover up or use it as a replacement for a face mask,” Sever gave as an example.
Sleeves, corsets, and sculptural silhouettes have also become popular, and Sever believes this is because they give brides a sense of “cover” and “security”.
You can see more of Galia Lahav’s bridal couture collection “Do Not Disturb” here and the latest bridal GALA collection here.