Those preparing for a wedding will find this microsite extremely useful in their planning and inspiration.
HerZindagi.com, Jagran New Media’s lifestyle portal, is known for its exclusive content for women and has launched a new microsite called “Shubh Vivah” for the increasingly powerful wedding market. The aim is to use domain experts to curate specialized content and share specially researched articles and storylines from in-house writers to help users and help the brand gain traction.
To achieve the same, HerZindagi.com has put together some leading influencers in different categories with a special focus on 4 big aspects for a perfect wedding: wedding couture, wedding photography, wedding beauty and honeymoons (weddings and honeymoons). As well as contributing through their exclusive articles, these experts will share tips and tricks, as well as their best practices, covering an essential part of all things related to weddings such as beauty, health, styling, and travel. It will also be an important step in maximizing brand reach and positioning by providing exclusive content to users.
HerZindagi.com is one of the leading lifestyle portals in India and has an enormous reach. The brand has also seen remarkable user and engagement growth over the past few months. Continuing the growth strategy, the brand has taken a strategic approach to cover different categories and leverage the expertise of some prominent influencers. For its new microsite ‘Shubh Vivah’, the brand has hired famous wedding photographer Poonam Kotecha, beauty mogul Shahnaz Husain, fashion and style influencer Anaita Shah and nutritionist Swati Bathwal. Each of these experts has created their own niche through their inimitable style and charisma.
Megha Mamgain, head of the lifestyle and health portal, commented on the development as follows: “HerZindagi readers will be happy! Our Shubh Vivah microsite is a visually, culturally and emotionally rich segment. Those preparing to get married will find this microsite very handy for planning and inspiration. Domain experts work together with HerZindagi and not only pass on relevant tips and tricks, but also answer directly to questions and concerns of readers. As part of this campaign, real brides will also share their wedding experiences. Even for those readers who are already married or not planning to do so soon, this microsite will prove to be their guilty pleasure, simply for wedding visualization. Who doesn’t like to google beautiful lehengas, mehendis and wedding venues and hear stories from Mooh Dikhai and Joota Chupai? Get ready to be beaten. “