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Weddings were restricted, postponed and canceled during the pandemic. After the restrictions are lifted, numerous ceremonies and receptions will take place in the second half of 2021. But what does that mean for our expenses? Read on to find out.
Wedding receptions give the green light
Since the British government lifted almost all lockdown restrictions on July 19, wedding ceremonies and receptions have largely been allowed to take place as usual.
Some venues may still impose their own restrictions, but the vast majority allow weddings without restrictions.
Many couples would like to tie the knot after postponing their wedding several times. Others who have had sleepless nights and are concerned about their weddings are very relieved.
According to American Express, around six in ten (61%) UK guests attending a wedding this year have already seen a postponement due to the pandemic.
Now that the restrictions are finally lifted, it can be said that there will be a lot of people attending weddings this year.
All guests present will therefore have the age-old dilemma of what to wear. It seems that many are choosing to solve this problem by changing into a new outfit for the special occasion.
Fashion and beauty are at the top of the bill
New research by American Express has shown that British wedding guests are pampering themselves with new outfits and beauty products for this special occasion.
According to the study, Brits attending weddings will spend an average of £ 130 on a new outfit in 2021. That suggests total spending on wedding outfits across the UK this year will be around £ 2.1 billion.
But guests don’t just spend their money on wedding outfits. The study also found that wedding guests spend an average of £ 84 on hair, beauty and grooming products, and treatments for the big day.
This equates to an additional £ 1.3 billion spent on the entire UK population.
In total, the British could spend £ 3.4 billion on wedding fashion and beauty in 2021 – not a small sum!
According to American Express, this high spending on fashion and beauty reflects the increased anticipation of Brits attending weddings in 2021.
The past year has been very disruptive for wedding planners, brides, grooms and guests due to the restrictions imposed by Covid-19. Now it seems that people are trying to take advantage of freedom from restrictions.
A third to spend more on weddings
The idea of injecting the money into wedding outfits isn’t new. People have been doing this for years.
The big change is that – after nearly 18 months of restrictions – people want to spend a lot more than they did before.
According to a study by American Express, nearly a third (31%) of wedding guests plan to spend more on their outfits this year than they would have before the pandemic.
The lifting of the restrictions has released pent-up anticipation. And many are celebrating with friends and family for the first time in more than 18 months. As a result, nearly two-thirds (62%) said they don’t mind spending more on partying with loved ones now that they can again.
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About the author
Katie Royals is a financial journalist and personal finance writer. She writes on a range of topics including investing, insurance, and managing your money. Katie hovers somewhere between Millennials and Gen Z and has a special … Read more
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