Occasionally Rachel J Amirtharaj said, “We gave the wedding, where we created an entire bridal collection, a touch of sustainability. She thought of the concept. We wanted to create awareness of sustainable fashion for the entire bridal and bridesmaid collection. Hence, the emphasis has been on creating ethical ensembles using environmentally friendly materials, salvaged and reused clothing materials that are lightweight and breathable. “
The fabric used is not chemically enhanced and the dyes are naturally sourced. Each piece is handmade using no waste pattern cutting techniques. The wedding collection and the entire line of dresses and traditional clothing are made while respecting Indian craftsmanship. The use of mul, MUGA, summer silk, organic lace and regenerated fabrics have been recycled to make trousseau pieces.