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In the middle of the coronavirus pandemic, Jennifer Doncsecz and her agency VIP Vacations sold more weddings in the summer of 2020 than in the previous summer. Given that many travelers consider 2019 their historically best year, this is quite an accomplishment. How did she do it?

What advice does she have for other counselors planning romantic trips in today’s climate? And why does she think romance trips will lead the way when the industry emerges from the coronavirus crisis? Find out in this episode of Trade Secrets with Senior Editors Jamie Biesiada and Emma Weissmann.

In this episode:
1:21 – How did Jennifer sell more weddings in 2020 than in 2019, amid the global pandemic, and continue to break records in the first quarter of 2021?
7:02 – How could the pandemic affect destination wedding and honeymoon patterns for 2021 and beyond? Are smaller groups, domestic weddings, and short honeymoons becoming the norm?
10:06 – What is the availability of venues in 2022? Spoilers: you shouldn’t expect to get one on 02/02/22 or 02/22/22 …
11:44 – How long will it take for the trip to return to normal, either to go back to what was before Covid or to hit a new normal post-Covid?
2:20 pm – Personal bridal events are still on hiatus. How can travel agents reach potential customers?
16:34 – Some email hacks to get your customers’ attention.
8:59 pm – Remember to use other social media platforms outside of Facebook and Instagram like TikTok or Clubhouse.
24:15 – Does it make sense for agents to get more involved in planning wedding ceremonies in the destination, for example as a wedding planner to raise new fees?
27:55 – What other steps can agents take to protect themselves from future liability if another pandemic occurs, other than changing the language in customer agreements and disclaimers?

Other resources:

Destination Wedding & Honeymoon Specialists Association

VIP vacation

Article: This travel advisor sold more weddings this summer than last summer

How To Use The Clubhouse To Grow Your Business

Paid wedding sites for leads:
WeddingWire – https://www.weddingwire.com/
Wedding Chicks – https://www.weddingchicks.com/
The Knot – https://www.theknot.com/
Style Me Pretty – https://www.stylemepretty.com/

Travel Weekly’s Legal Briefs column by industry attorney Mark Pestronk

Mark Pestronk’s resources, including disclaimer models (both general and Covid-19 related)

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