The wedding sector is estimated to have lost more than £ 430 million nationally because weddings were canceled or postponed during the coronavirus pandemic. Wedding receptions have either been banned or restricted to a limited number of people in the past year.
Bridal shops, reception venues and stag and hen party shops in Derbyshire have all been devastated by the effects of the lockdown.
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“/>Wedding companies in Derbyshire like Nora Eve Bridal Boutique are urging the government to come up with an out-of-embargo roadmap. Photo: Nora Eve Bridal Boutique.
And companies say that because of the effort involved in planning each wedding, they can’t just reopen and go back to normal.
Emma Swain, director of the Nora Eve Bridal Boutique in Chesterfield, said: “Weddings have been largely forgotten.
“Couples have had to rearrange themselves, downsize, shift, some have run away, some have planned completely different weddings than their original vision in just a few hours.
“Our industry has been severely affected and it will take an extremely long time for it to recover.
“A lot of companies won’t be able to reopen and it’s a shame.
“My own business was built on my dream and it breaks my heart to believe that other business owners have been forced to give up their dream because they did not have the support they need to survive these lockdowns.
“Weddings involve so much planning that we cannot expect to just reopen and go back to normal work when we are informed at short notice when we can reopen.”
Emma says she was forced to adjust her business due to the unprecedented impact of the pandemic.
“I will be launching my own brand of wedding dresses that are fully sustainable, ethically made and made in the UK and only available from Nora Eve.
“This will help support our economy and keep it sustainable, which is very important to me.
“Ella Kate will accommodate the less traditional bride as we predict an increase in elopements and reduced, more intimate weddings. My designs will reflect these changes in society that Covid has put on us.”
“We’re not like the hospitality industry where they opened up and got an instant income,” she said.
Sarah Dines, MP for Derbyshire Dales, said the area has been fortunate to have many historic wedding venues, including Shottle Hall and Tissington Hall.
She said, “My heart goes out not only to the companies struggling at this incredibly difficult time, but also to the couples who have had to postpone their weddings.
“This pandemic has hit the wedding industry extremely hard and I have asked the Secretary of State to consider using the Culture Recovery Fund packages to create an emergency fund to help businesses competing for historic wedding venues in the Derbyshire Dales could.
“I believe that emergency relief is needed to maintain these facilities and to help them at this increasingly difficult time.
“I was pleased that the Foreign Minister said they would look into these proposals.”